Campaign Integrating, Direct Mail, Email and Web-based media to market IT services. The concept was to use idomatic expressions and related imagery to create memorable experiences focussed on client success stories that ultimately resulted in clients advocating for the services CareTech provides.
Advertising
Direct Mail Postcards
Front
Back
Version 2
Version 3
Microsite Landing Page
The landing page included an infomercial navigation (left to right scroller). Each panel in the scroller included campaign messaging along with a synopsis of a client success story, video testimonial and related links to supporting media including pdf documents, videos, and audio presentations. Research indicated that the need for specific services would vary from client to client. In fact, familiarity with each service area would vary, so the area below allows users to use the campaign at-a-glance navigation to jump to an anchor point at the top of the related deep-dive page directly.
MIcrosite Deep-Dive Information Page
The deeep-dive page included the synopsis, videos and related links for users arriving at the page from the landing pages at-a-glance navigation, along with an a quote from the hospital executive involved with the project, an infographic on the benefits of the related service and the full-text of the related hospital success story for users arriving from the landing pages infomercial navigation.
E-Mail
